Grammatical craziness

OK, a little bit of politics. There was a political ad I saw on TV not a half hour ago that featured a glaring grammatical error:

RGA TV Ad: Tom Barrett - Wisconsin

The ad, critical of gubernatorial candidate Tom Barrett, features two bar patrons arguing whether Barrett was responsible for "Higher Taxes" or "Less Jobs." I cringed when I saw this commercial, because the latter claim should read "Fewer Jobs." The word "less" refers to something that can't be counted, as in "I'm in less pain than I was yesterday;" meanwhile, "fewer" refers to something that can be definitively quantified, as in, "If only I'd taken fewer doses of epinephrine."

Way to go, Republican Governor's Association. A focus group thought of this commercial, editors approved it, and a bunch of actors read their lines without anyone noticing? Or were these naysayers dismissed for being too grammatically elitist like they came from the East Village or something?

And perhaps it wouldn't get my goat so much if "Less Jobs" wasn't screamed repeatedly throughout the ad, and featured in two additional TV spots where it is also shouted at the top of everyone's lungs. Come on, RGA.

This is what I get for reading the Language Log.